2007/05/17

2.2 million people die

At least 2.2 million people die of work-related accidents and diseases around the world each year, the UN International Labour Organisation said in a report, adding that the estimate was 10 percent higher than in 2002.

In the wide-ranging report for release in advance of a conference on health and safety opening in the United States, the ILO said the true figures for killed and injured were certainly higher, due to poor data collection in many countries.

The number of work-related illnesses and deaths decreased slightly in industrialised nations but the number of accidents -- particularly fatal ones -- appears to be on the rise, notably in some Asian countries, the report said.

The trend, the ILO found, was due to "the rapid development and strong competitive pressures of globalisation".

"Occupational safety and health is vital to the dignity of work," said ILO Director-General Juan Somavia.

"Still every day on average, some 5,000 or more women and men around the world lose their lives because of work-related accidents and illness. Decent work must be safe work, and we are a long way from achieving that goal," the director-general warned.

The report also confirmed that while work-related illnesses are the main problem in industrialised economies, accidents are more common in developing nations, where workers in sectors such as mining, construction and farming are particularly at risk.

Each year, dangerous substances kill around 440,000 workers, asbestos accounting for 100,000 of these deaths. Asbestos poisoning claims 3,500 lives in Britain each year, six times more than the number of deaths by accidents on the job.

Working-related deaths among men are largely due to accidents, lung diseases, cancer or asbestos poisoning.

Women, on the other hand, are more likely to suffer from work-related diseases such as malaria and bacterial infections as well as long-term musculo-skeletal disorders.

Workers between 15 and 24 years old tend to have more non-fatal accidents than their counterparts over 55 because of their lack of experience.  

The report was to be released at the 17th World Congress on Safety and Health at Work in the US city of Orlando, Florida, which runs to Thursday.

Couch potato

Couch potato, thy name is Suresh. Suresh Joachim broke the Guinness world record for the longest time spent watching TV. He finished Friday with 69 hours and 48 minutes.

After passing the previous record of 50 hours and 7 minutes Thursday, Joachim continued until shortly after 7 a.m. Friday morning (EDT).

Joachim did his TV viewing in the lobby of WABC-TV as part of the "Guinness World Record Breaker Week" on the syndicated "Live With Regis and Kelly."

Sitting on a brown leather couch, he watched nothing but ABC shows.

"I'm going to be a little tired of watching TV after this," Joachim told The Associated Press by phone during a brief break.

Rules for the couch potato honor, as stipulated by Guinness, allow for a 5-minute break every hour and a 15-minute break every 8 hours. The viewer must otherwise be constantly looking at the screen.

The hardest part, Joachim said on "Regis and Kelly," was "I couldn't watch the people" ― the many, waving passers-by on the street outside the ABC studio.

Joachim, who lives in Toronto but hails from Sri Lanka, now holds more than 16 Guinness records, including the longest duration balancing on one foot (76 hours, 40 minutes) and bowling for 100 hours. He does it, he says, to raise awareness of suffering children.

Farmers in California

Farmers in California are reporting the appearance of an unlikely new pest: diesel rustlers. As fuel costs spiral in the wake of Hurricane Katrina, diesel thefts in the farm belt north of Los Angeles have amounted to $91,000 (?49,000) this year.

Diesel prices reached a national average of around $3.25 a gallon last week. In the same week last year the price was around $2.14 a gallon.  

"At that price it continues to be an item that crooks are finding great opportunity in stealing. Every county is being hit," William Yoshimoto of a Californian agricultural crime unit told the state's farm bureau. "It is a crime of opportunity right now. The prices are elevated and they can get a very fast return for little risk."

Don Morelli, a dairy farmer, told the farm bureau that he realised something was amiss when all the keys to his farm vehicles were missing. They had been used to open petrol caps and fuel tanks.

"There were pieces of rubber hose lying around which they used to siphon fuel out of the tanks," Mr Morelli said. "This is the third or fourth robbery we've had and we don't feel safe and secure any more."

Most thefts take place at night in farmyards, but there have also been increases in people driving away from petrol stations without paying and in thefts of fuel from cars.

A side-effect of the thefts has been a rise in the sale of lockable petrol caps. AutoZone, the largest car accessory retailer in the US, reported sales of locking fuel tank caps were up 60% in one week last month to 10,000. The owner of a car parts shop told the Seattle Times: "Everybody knows that an SUV is going to have 25 gallons of gas in there. Jackpot."

Eating a diet

Eating a diet rich in beans, nuts and cereals could help to prevent cancer because the foods contain a natural compound that inhibits the growth of tumors.

Scientists at University College London (UCL) said on Thursday that the substance called inositol pentakisphosphate, which is also found in lentils and peas, could also help researchers develop new therapies against the disease.  

"Our study suggests the importance of a diet enriched in foods such as beans, nuts and cereals which could help prevent cancer," said Dr Marco Falasca, of UCL's Sackler Institute, who reported the finding in the journal Cancer Research.

He and his team discovered that the compound inhibits an enzyme called phosphoinositde 3-kinase which promotes tumor growth.

Scientists have been trying to develop drugs to inhibit the cancer-promoting enzyme but have had difficulty so far.

When the researchers tested inositol pentakisphosphate in mice and cancer cells in the laboratory, it killed the animal tumors and enhanced the effect of drugs used against ovarian and lung cancer cells.

"Our work will now focus on establishing whether the phosphate inhibitor can be developed into an anti-cancer agent for human therapy," Falasca said in a statement.

The researchers believe the compound, which was non-toxic even at high concentrations, could also be used to increase the effectiveness of chemotherapy drugs.

Angelina Jolie

Ask Angelina Jolie about her children and like any proud mother, she'll brag about them.

"They give me so much joy, and I want to make a better world for them," the Oscar-winning actress said in an interview that aired Tuesday on ABC's "Good Morning America."

Jolie has a 4-year-old son Maddox, who was adopted from Cambodia, and a daughter, Zahara, adopted this summer from Ethiopia.

When she brought Zahara home, "she was 6 months old and not 9 pounds," Jolie said. "Her skin, you could squeeze it, it stuck together. Like ― it was terrifying. Just to see the difference what food and the right kind of ― just a little bit of care takes.

"She's like ― she has gained 6 pounds. ... We are calling her chubby. She's, you know, she's just a totally different baby."

Jolie says Maddox loves being a big brother.

"He came to the orphanage. He saw where she was living, and he saw she needed care. Kids understand sadness and poverty and hunger."

Jolie was accompanied by Brad Pitt, her "Mr. & Mrs. Smith" co-star, when she went to Ethiopia in July to pick up Zahara. Rumors of Pitt and Jolie's off-screen relationship had been circulating for months.

She appeared on the ABC morning show the day before a new MTV documentary chronicling her trip to a village in Kenya with U.N. adviser and economist Jeffrey Sachs was scheduled to premiere.

"The Diary of Angelina Jolie & Dr. Jeffrey Sachs in Africa" was set to air Wednesday, coinciding with the opening of the U.N. summit in New York.

"Africa is beautiful, marvelous, smart people, strong people, strong country and has a potential to be so much," Jolie said. "I'd love to see Africa flourish. ... It's magnificent and it has so much hope, so much possibility."

The 30-year-old actress, who is a U.N. goodwill ambassador, said her children motivate her to continue her humanitarian work.

"I'm fortunate to do what I get to do to be here, to talk about these issues," she said.

"I'm just grateful every day that I have the chance."

Britney Spears has given birth to a baby boy

Britney Spears has given birth to a baby boy, Us Weekly reported. The baby was born Wednesday by Caesarean section at the Santa Monica UCLA Medical Center in California, the magazine said. No other details were available.
A call to Spears' publicist by The Associated Press wasn't immediately returned.
It is the first child for the 23-year-old pop star and her husband, Kevin Federline.
Federline, 27, has two children with ex-girlfriend Shar Jackson.

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2007/05/16

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Five Secrets of High Adsense Earning Web Sites

Five Secrets of High Adsense Earning Web Sites

Everyone wants to get on the AdSense bandwagon. Many people see it as
a quick and easy way to make money on the Internet. The good thing is
that you really can make money via AdSense. Heck, I have a decent side
income via AdSense running on HTNet.

However, I'll be the first to admit that my earning per click is
pretty low because HTNet is not really optimised for high AdSense
earnings. By optimised I don't mean ad placements or things considered
technical. I've observed over a couple of years that it's the more
simpler things that differenciate the high AdSense income web sites
with the wannabes.

In this post, I'm going to share with you the Five Secrets that you
can use to create a high AdSense earning web site.

1) Focus on Non Tech-Savvy Audience

This is the main reason why HTNet is doomed to AdSense mediocrity! I
mostly write on tech-centric stuff. If you really want to make a lot
from AdSense, do not take my chosen path! I couldn't stress this
enough.

Instead, focus your content on anything non-technology related. Highly
recommended topics will be covered in Point 2, but for now let me
state the reasons on why you shouldn't cater to the more
technologically savvy reading population:

* Geeks can smell an ad from a thousand miles away
* Most of them use Firefox and swear by the almighty powers of the
AdBlock extension
* There are literally thousands other tech web sites which will be
more trusted by the geeks and can deliver 0-day tech news far faster
than you

If you're planning to start a tech-centric web site or blog with the
intention of making the AdSense ads on it supply you with the main
source of income for your planned early retirement; axe the plan now
or regret it for the rest of your life.

You have been warned ;)
2) Let Legal And/Or Medical Topics Be Your Main Content

Let's face it, lawyers and doctors are among the highest paid
professionals. Therefore, it's only logical that people would avoid
getting their expert advice because most people are cheapskates.

Guess where they head to for what they assumed to be the next best
thing? The Internet of course! From legal advice to Mesothelioma
information, a huge majority of people choose to seek information from
the millions of pages of unverified raw data rather than the
professionals who are only a five minute drive away.

These people, my soon to be AdSense millionaire friends, are the
people you should be targeting.

The process is pretty simple, grab some generally known information
about your chosen topic, perform some minor edits, add your own
opinions or experience about the topic and republish them! Some useful
resources you can use in your arsenal for AdSense millions include:

* Wikipedia: Always plenty of medical info and law acts for your reference
* Google BlogSearch: Useful for finding out what others are
writing about your chosen topics
* Answers.com: Check out their Health and Legal sections for
inspiration and resources

For an idea of how much advertisers are paying per click on your
selected topics, you should use the AdWords Keyword tool to check out
its rates. It is an extremely useful tool to help you decide whether a
topic is worth your time and effort.

Please note that I do not condone the act of giving unqualified legal
or medical advice. You should position yourself as a bridge between
those who seek information to those who are experts on said
information and nothing more.
3) Have Some Interactivity In Your Web Site

There's nothing that sucks more than an updateless web site. Of
course, you probably wouldn't have enough time to keep a web site
updated constantly on your own. This is where one of the biggest
wonders of the Internet step in; Interactivity.

You should allow your potentially million-dollar earning web site to
interact with those who would be supplying the millions; your
visitors.

Rather than focus on what you should do, which is a lot, I'd like to
bring your attention to things which you should avoid at all costs in
you effort to provide a gainfully interactive online experience to
your visitors:

1. Compulsory User Registration: Nothing kills the interactivity
spirit more than compulsory registration on a blog or web site which a
visitor might only be visiting once.
2. Members Only Sections: Such sections are useless because it's
not indexable by search engine robots, and thus won't be found by the
casual web surfer. Stuffing your key content in such sections is like
placing your donation box in a room guarded by rottweilers.
3. No Anti-Spam Protection: You wouldn't want your web site to be
bombarded by thousands of automated spam posts that contribute to poor
user experience. Please refrain from manually approving or removing
comments as it wastes your visitors' time as well as yours.

Interactivity provides life to your web sites. Without visitor
participation your site will be seen as dead by most people. Another
plus of having an interactive web site is that your content will
change slightly with every user contribution. This is a vital sign of
life which most search engines put significant weight on.
4) Use Easy To Understand URLs

If you were to be presented by the following links, which will you click:

*

http://example.com/article.php?id=388§ion=7&trackedby=rss&session=hac984hh43h

*

http://example.com/top-10-anti-osteoporosis-supplements/

Most people would prefer the second one because it already gives an
idea of what the link's content would be about.

People don't like suprises, especially on the Internet. A history of
popup-bombs and NSFW links disguised as links to useful information
have made people observe the linked URL much more closely before they
actually click on it. You have one chance of making sure somebody
clicks your link instead of others, especially in a search results
page. Give your web pages the advantage by using meaningful keywords
in its URL instead of some computer-generated nonsense (tech people
call them Dynamic URLs).

Search engines such as Google and Yahoo! love descriptive URLs too.
They tend to rank pages with more meaningful URLs higher than those
with dynamic URLs. This is a no-brainer because the URLs themselves
can be easily matched to a submitted query.
5) Don't Put In Too Much Effort In Building Loyal Readership

Yes, this is possibly the most controversial of my list of secrets of
high AdSense earning web sites. Nevertheless, this is the most highly
guarded secret in this list.

Face the fact, familiarity leads to ad blindness. Regular visitors to
your web site can easily distinguish between the main content and
advertisements. After a while, they automatically adjust their reading
behaviour to disregard your meticulously placed AdSense ads.

You should accept the fact that your main source of income comes from
those once-off visitors. This is perfectly normal web visiting
behaviour, as I illustrate below:

1. Potential visitor searches for information from search engines
2. Search engines list your web page as one of the results
3. Potential is converted into an actual visitor when he clicks your link
4. You have 30 seconds maximum to convince the visitor that he can
find what he's looking for in your web page
5. Once the user is hooked, let him feel the pain of not having the
information he's looking for
6. Relieve the pain by offering potential solutions in the form of
well-placed ads
7. User clicks on the ad hoping for the magic formula to cure his pain

I did not discover this method or made it up. It's a well known method
used by marketing professionals. However, it's more easily said than
done. The key to effectively execute the Let Potential Customers Feel
The Pain and then Relieve It method is to practise.

It is advised that you learn from the experts in writing content that
hits home. I highly recommend Copyblogger as a resource for writing
effectively. I find the article, The Five Immutable Laws of Persuasive
Blogging, to be a must-read for anyone wanting to make decent income
through online writing.


[本日志由 小A 于 2007-03-31 09:43 AM 编辑]
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